Increased Business Opportunities (large or small)

The internet has helped businesses both large and small to communicate with their customer on a much larger scale as it allows the business to keep in touch with their customers regularly through emails notifying them of any deals or special offers that are available to them and can also let customers know of new products through the use of internet sites and social networking sites to promote themselves and their sales. The business can also open themselves up for a new group of customers who would not otherwise be able to access or be able to travel to their stores if they're a big company and if they're a smaller business it helps them to expand due to widening their range of customers from a local small business just providing for that town and allowing people from all over the country or possibly the world to purchase their products as well as being able to promote themselves on a much larger scale. Being online can also lead to a lot more publicity purely from customers as they can tell their friends to go check out the website rather than telling them to have to go to the shop of the business which they may not be able to do and may deter them from the business.